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By Isoke is a brand that takes an artful and intentional approach to curating womenswear that flatters all body types. Launched in October 2020 by Isoke Cullins, the online store features clothing, swimwear, and accessories that can be simply described as statement staples— pieces that can easily compliment and elevate any outfit or function as the centerpiece of a look.

The LA-based creative director finds inspiration in the beach culture of Southern California, so the collections are anchored by uniquely designed swimsuits. By Isoke pieces can be identified by their prominent cutouts and asymmetrical silhouettes, and everything is intended to be timeless and collectable. The brand’s aesthetics are heavily influenced by the minimalism and futurism of the 70’s and 90’s.